A city survey with a difference

Read the passage quickly and answer these questions. 

A city survey with a difference

There are many websites on the Internet which provide lists of the world's best cities tovisit, live or work in. These lists usually grade the cities in order, from 'best' to 'worst',and are based on facts and figures provided by local or national organisations. 

The City Brands Index (CBI) also provides a list of best and worst cities. However,unlike other surveys, it is based on the idea that cities are similar to products in shops.It asks ordinary people in other countries to grade cities in the same way that theywould grade a product, like a soft drink or a car. What is particularly different aboutthe CBI is that the people who take part in the survey may not have ever visited thecities. Instead, they are asked to say what they  think the cities are like, basing theiropinions on things like news stories, magazine articles or television programmes theyhave heard or seen. 

Each year, about 10,000 people in 20 countries take part in the CBI survey, and theygrade a total of 50 cities. They do this by filling in an online questionnaire. There areseveral categories in the survey. These include things like the economy, education, theenvironment, local culture, climate and what the city's residents are like. 

The CBI list is useful because it helps people choose a good place to live, find work ortake  a holiday.   It  also   helps   regional  governments to understand why people andbusinesses are, or are not coming to their cities, and so shows them areas which theycould develop or improve.

Question 1. What do 'best city' websites usually show? 

Question 2. What does the CBI ask people to do?

Đáp án

Question 1.

These lists usually grade the cities in order, from 'best' to 'worst', and are based onfacts and figures provided by local or national organisations.

Question 2.

It asks ordinary people in other countries to grade cities in the same way thatthey would grade a product, like a soft drink or a car.